Photography by Hannah Lovemore

Daniela is an award-winning London based interior designer whose modern luxury aesthetic has her hailed as ‘cutting edge, boundary pushing’. Daniela is fast becoming known for her ability to cleverly combine timeless sophistication and contemporary living whilst retaining her distinctively refined, raw, minimalist aesthetic. Tone on tone palettes overflowing with texture and fine details, Daniela is coveted for her instantly recognizable design approach.

‘I always start every project unbiased with my eyes wide open to possibilities allowing the flow for fresh creativity and new concepts. Intuitively though, I can’t help but be drawn back to my love of muted colours and honest materials. My designs are filled with natural finishes such as marbles, metals and woods, I then like to curate the spaces with unique, elegant pieces that feel personal and undefined by trends. My design ethos is to create emotive, serene, calming spaces that are artisanal in craftmanship, timeless in approach but with surprising conceptual moments that break with tradition.’’ 

Daniela began her design career in luxury fashion design and after winning the 2017 series of BBC2 “The Great Interior Design Challenge”, went on to work with world renowned interior designer, Kelly Hoppen.  After high demand, she established her own interior design studio creating both residential and commercial spaces internationally for a variety of enviable clients. Fast forward to now, Daniela has launched her inspirational design blog and Instagram account, sharing everything she has learnt over her varied career and to document the renovation of her first family home, a four-bedroom detached Edwardian property in the suburbs of London. Here you will find the ups and downs of renovating to her high end look on a minimalistic budget. Inspirations, insider perspective and outside of the box ideas feature heavily as well as Daniela opening up her little black book of recommended suppliers.